ECommerce Means Big Business for Many Retailers
More and more people are turning to online shopping instead of going to a brick-and-mortar store. There are many factors involved in placing online orders vs. going to a retail outlet. Many people cite time savings as a key factor in their purchasing decision. Also, ordering online enables buyers to check prices on various sites before buying an item. Not to mention, making purchases online is fast, easy, and convenient, and you can do it in your pajamas.
Perks of Online Shopping:
With eBay, Amazon, and about every retail outlet having an online presence, you can get just about anything you need to be delivered to your door in days, hours, and minutes. You no longer need to get in the car and drive to a grocery store, you can just order it online and have it delivered quickly, with no concerns about traffic or waiting in line.
Online shopping got a big boost during the height of COVID-19. Those that took extra precautions stayed home and limited their access to being around others. This solidified the popularity of online purchasing, and many of those people became accustomed to the ease of it and continued their online shopping after the threat of COVID-19 disappeared.
Here are some of the perks of online shopping according to BigCommerce.com:
- You can order online without leaving your house or taking off your pajamas.
- Many items can be delivered the next day. Grocery stores can often deliver them on the same day.
- You can research your purchase and get additional information on the item before you buy it.
- You can have a personalized shopping experience, from the convenience of your own home.
What Are People Ordering?
We can blame part of our obsession with online ordering on Amazon and Amazon Prime because they make online ordering so easy. Online purchasing has grown in the U.S. into big businesses ecommerce sales are expected to surpass $740 billion by the year 2023, making up about 22% of sales on a global scale.
With so many people ordering online, what are they ordering most? Because DoFinder.com, people order a variety of items, here are some of the top items:
- Fashion items
- Trips and vacations
- Technology items
- Second-hand items such as those on eBay
- Books and music
- Personal items like incontinence items and adult toys with discreet packaging
- Heavy items like grills, safes, and other items that are difficult to fit in cars
- Grocery items
With the ease of online ordering, it is not difficult to imagine some retailers closing their physical stores and increasing their online presence.
No Stopping the Growth of Online Purchasing:
According to WeForum.org, the growth of online orders increased during the pandemic, but consumers have found there are many benefits to ordering online and have no plans to go back to their old ways of shopping. Consumers have found that online ordering enables them to find the best price, choose healthier options, and enjoy the eco-friendliness of online shopping.
Studies have also shown that brand loyalty has gone by the wayside when online shopping. The ability to compare prices and choose from a wider array of products has benefited shoppers and opened the doors to new companies that offer better products at better prices.
Also, many people are ordering personal products online. No one wants to be seen buying incontinence products or sex toys. Today, smart retailers are offering these items online and packaging them in non-identifiable packaging, so no one needs to know about your business. There is no stopping the growth of online shopping, and most consumers welcome it.